Anthony is an expert in branding and marketing strategy, particularly in global brand development, market segmentation, buying processes, and stakeholder engagement. He has worked across industries from Health Care, Financial Services, Packaged Goods, to Travel and Tourism.
Before RedSky, Anthony was a Partner and Head of Strategy at EffectiveBrands and a Case Team Leader at Monitor Company. He has extensive experience in Account Planning at Ogilvy & Mather and Leo Burnett. He also has extensive international experience, having lived and traveled to nearly 50 countries.
An accomplished speaker, he has presented at numerous international conferences and is a registered NYC Tour Guide. He holds an MBA from Harvard Business School and a Bachelor of Business Science (with first class honors) from the University of Cape Town.
Kimberly is an expert in the design, development and implementation of strategic consumer-based programs for global markets, brand and product positioning, brand strategy, and marketing excellence.
Prior to joining RedSky Insights, she was the Managing Partner for EffectiveBrands (now MillwardBrown Vermeer). Prior to that she led Lippincott’s CPG / packaging design practice area as a senior partner.
Earlier in her career, Kimberly was a director in the Corporate Marketing Division of The Coca-Cola Company, where she provided direction, vision and management to ensure the visual equity, strength and profitable growth of over 160 brands worldwide.
Kimberly holds a Bachelor of Science in Business from Colorado State University.
Rebecca is an expert in brand innovation, positioning, category demand landscapes, adjacencies, and targeting. Prior to RedSky, she was the founder and CEO of R2 Consulting Group, Inc. and a product director at Johnson & Johnson.
Rebecca holds an MBA from the Kellogg Graduate School of Business at Northwestern University and a Bachelor of Science (magna cum laude) from Pennsylvania State University.