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Product Portfolio Strategy
Our client was facing an intensely competitive market with a bloated portfolio of over 3,000 SKUs. This led to operational complexity and confusion among its sales staff and its customers. We were asked to help develop an overall portfolio strategy to focus the company on the most likely areas where they could win.
We developed a forward-looking opportunity model for each of the clients divisions and sub-divisions, enabling us to look at the product set in a very granular way. In addition, we worked with the client to develop a more accurate way to look at the margin per product. Together this combination of opportunity and margin provided a clear and practical pathway for the client to determine what to focus on, what to maintain and what to de-prioritize / jettison. It also enabled the client to adapt its innovation portfolio to reflect this new prioritization.