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Portfolio Strategy for a Large Telecoms Company
Our client was a multinational telecoms company that operated in 190 markets. However, they were allocating resources based more on which markets ‘shouted the loudest’ instead of where the opportunities lay. They wanted to change this approach and develop a new way to allocate resources to promote growth.
Together with the client we developed a forward-looking model with over 30 variables that internal and external considerations and the trajectory of change into account. We considered this ‘opportunity score’ vs. margin. This enabled us to identify markets that had the highest growth potential as well as those where growth was lower, but margin potential was higher. This mix of opportunity and margin provided a powerful tool for the global marketing department to reallocate resources quickly to where they were needed.