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From Shelf-Ware to Colleague: How Harvard Business Impact Put Its Buyer Personas to Work
Precision targeting is now table stakes. What separates category leaders is depth – how well you actually understand the human behind the data. Harvard Business Impact and RedSky Strategy built AI-enabled persona agents that keep that understanding alive across every team, every day. Read the full story to see how research becomes a living strategic asset. #customerinsights #b2bmarketing #marketresearch
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