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At RedSky Strategy, we understand the pressure to follow trends and meet rising demands. But following a trend without grounding in insight can leave your innovation without relevance. True innovation comes from both finding an idea that is new and exciting, but also deeply connected to your audience. It’s not just about what a product does—it’s about how it connects to people and their lives.

That’s why at RedSky Strategy, we emphasize insight as the heart of innovation. It’s more than words; it’s about tapping into the emotion that drives consumer behavior.

The Power of Insight

Let’s look at a brand that used insight to transform stigma into empowerment, Starface. Acne is typically seen as a flaw, something to be hidden or minimized. But Starface flipped this idea on its head, turning acne into something you can proudly embrace. Instead of the usual “invisible” pimple patches, they launched bright, star-shaped patches to change the narrative around acne. Their message? You’re not flawed just because you have acne.

Through this emotional connection, Starface didn’t just sell a product—they sparked a movement of self-acceptance. This is the power of insight in action. It’s the deep understanding of your consumer’s mindset, and using that to create an authentic, relevant solution.

Starface understands that acne comes with a stigma that it is embarrassing and dirty, and should be hidden, that any ‘flaws’ need to blend in and be disguised. Starface was founded on the notion that acne is a normal occurrence, and that taking care of yourself should be a source of pride. 

Innovation + Emotion = Success 

Emotion Fuels Innovation

At RedSky, we believe in creating lasting innovations that aren’t just trendy but resonate emotionally. Let’s take Liquid Death as another example. Their water, packaged in beer-like cans, is more than a thirst-quencher. It gives people who choose sobriety the chance to feel included, without sacrificing their health. The brand was founded on the emotional need to be part of the moment and be seen as a fun person, while staying true to personal choices. Their brand has been built on that notion.

These brands remind us that insight is the key ingredient that elevates innovation. When you get it right, you create a product that people don’t just use, they connect with it on a personal level.

RedSky Strategy: Making Insight Work for You

At RedSky Strategy, we specialize in uncovering the emotions behind consumer behaviors. We dig deep to ensure your brand’s innovation is rooted in genuine insight, driving more meaningful connections with your audience. Our process isn’t just about data; it’s about stepping into the consumer’s shoes to fully understand their experience.

Want to ensure your innovation sticks? Reach out to us and let’s find the insight that will help uncover new ideas that connect.