News
Making the Box Bigger: Why Innovation Starts With Divergence
Same people. Same data. Same category. Same assumptions. Then we ask teams to “think differently.” Why would we expect a different output?
If you want different ideas, change the inputs first. Talk to different people. Look outside the category. Bring in information the team hasn’t seen before.
Read the full article.
At RedSky Strategy, we expand the inputs before asking teams to generate the ideas.
#innovation #innovationstrategy #consumerinsights
Having trouble viewing the article on mobile?