Brand Strategy

Exposing The Brand’s Soul

RedSky Strategy Branding projects journey deep into the target’s heart and mind to uncover areas of value and expose insights. This enables brands to touch the human core, strategically differentiate, and build trust, ensuring long-term consumer/customer relationships. We utilize a storytelling technique to develop branding called “Indaba,” which means:

  • Simple: Short stories naturally condense complex thoughts into simple elements that are accessible and intuitively understood by everyone
  • Involving: Stories are a natural connector. They stimulate emotion, empathy and the imagination
  • Illuminating: Stories are a window to peoples’ world. And they are a reflection of daily life experiences, injected with emotions, making them both intimate and insightful