The Need
A pioneer in the direct selling beauty space was struggling to remain relevant in the fast-changing beauty sector. They wanted to know which segments they should focus on to revamp their product and communications efforts.
OUR APPROACH
Segmentation
Customer Journey
Innovation
Some of the criteria that had previously defined the brand’s target audience was counter-intuitive.
By developing detailed audience segmentation research, RedSky helped the brand re-think how they should approach consumers in terms of offers, products, and messaging.
The brand also used this information to develop customer interaction training for relevant stakeholders.