The Need
A custom flooring company wanted to understand consumer preferences around factors such as color and pattern to effectively prioritize the buildout of their products. They were also interested in understanding more about the consumer decision journey for residential flooring purchases.
OUR APPROACH
Consumer Decision Journey
Audience Research
Through detailed quantitative research as well as understanding of the company’s market and overall industry, RedSky was able to form a comprehensive consumer decision journey.
The analysis outlined the demographics, attitudes, and behaviors of consumers who have previously purchased or were considering buying flooring for their homes.