The Need

A custom flooring company wanted to understand consumer preferences around factors such as color and pattern to effectively prioritize the buildout of their products. They were also interested in understanding more about the consumer decision journey for residential flooring purchases.


Consumer Decision Journey

Audience Research

Through detailed quantitative research as well as understanding of the company’s market and overall industry, RedSky was able to form a comprehensive consumer decision journey.

The analysis outlined the demographics, attitudes, and behaviors of consumers who have previously purchased or were considering buying flooring for their homes.

Pathway to Growth

The brand was able to form their color selection strategy and make adjustments to their product development process. They leveraged the research to form a new strategy: offering financing for customers interested in buying their products.