Testing the Product-Market Fit for a Hemp CBD Company

The Need

An up-and-coming Hemp CBD edible company commissioned a quantitative study to test product-market fit for a low-dose edible, validating the concept and defining target consumers based on demographics, behaviors, and attitudes. They sought to further expand consumer understanding to enhance product possibilities within the Hemp CBD market.

OUR APPROACH

Positioning

Message Testing

Strategy

RedSky developed a research study outlining demographic and psychographic patterns of both current and potential customers within the markets they wished to enter.

Within this, we were able to size the market, see the target market currently available to them, and then measure the opportunity of going from THC to CBD edibles.

Oasis Intelligence is a sister company to RedSky Strategy. Today, Oasis conducts any Cannabis or Hemp related marketing strategy and research opportunities. With deep roots in the Cannabis and Hemp/CBD industry and peerless expertise in consumer data, Oasis Intelligence is on a mission to help companies better understand how cannabis and hemp/CBD fits into people’s lives. Visit Oasis Intelligence to learn more and connect.

Pathway to Growth

With our research, we were able to uncover attitudes toward the expanding product possibilities of the Hemp CBD market. The brand was able to refine a starting lineup of products directly aligned to the latest market sentiment.