A leading global beauty brand aims to stay on trend and connected to their consumers by continually delivering new products and innovations. To learn the true opportunities of cosmetics products in development the brand leveraged the Influencer Discovery Sessions.
As trends evolve across industries, influencers and creators are attuned to specific category culture more deeply than general consumers. The very competitive beauty category in particular and many of its trends are driven by content creators. RedSky connected with micro-influencers to test and trial a range of unbranded products to get honest feedback and learn how they would also present the products for their own following.
The results empowered the brand to adjust their products and reflect what consumers and creators truly want from the brand more authentically.